Report

How businesses choose accountants, and what they’re willing to pay – first-of-its-kind research on niche specialization

Your next high-value client isn’t looking for a generalist. They want a firm that understands their industry, their challenges, and their opportunity to grow.

Based on data from 350 business clients, this report shows how niche firms attract, retain, and price better.


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Insights from hundreds of businesses across industries
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Once business clients go niche – they rarely go back

2X premium client attraction

Businesses making over $1M in annual revenue are twice as likely to hire a niche accountant

98% stay with niche firms

Of the businesses that leave a specialist, 98% hire another specialist, only 2% return to generalists

85% of clients are willing to pay more

Clients say saving money through tax strategies justifies higher fees

What’s inside the 2025 Niche Business Accounting Report

What industries are willing to pay 25%+ more – and why

What triggers business clients to outgrow generalist firms

Real firm case studies: how Siebert, NeatBooks, and Foundation Group scaled with a niche

Visual model to increase lifetime client value – the niche growth funnel

How to structure your firm for pricing power

Learn how to attract and retain clients from successful niche firms

Download the report based on data from 350+ business clients and real firm use cases.
How top firms are growing today
A lot of our growth at this point even isn’t necessarily word-of-mouth. It’s just people that search ‘how do I start a nonprofit?’ … Five of the first ten results on Google are probably gonna be articles that we wrote… People see that, and then they fill out a form online on the website.
Andrew Payne, Senior compliance specialist, Foundation Group
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350+ companies surveyed: How business clients choose accountants and what they're willing to pay.
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